Week 14: Post 1: I told you Facebook locked my Ads Manager account

As the above image illustrates, I am not allowed to create or edit Facebook ads.

Fortunately, there are many alternatives for reaching Facebook users besides paid advertising, especially for a social movement organization like California Liberation Movement PAC. Organic reach is potentially much more cost-effective. It is also possible for CALM-PAC to "become news," in a way that a commercial business cannot. "Becoming news" leads to other people creating social media posts that are shared through social media without any money being paid to Facebook. The kind of Facebook users we want to reach are people interested in current affairs, and thus regular news and commentary channels are effective methods by which to reach them. 

Yesterday, for example, I devoted almost two hours to discussing a plan to get the California History-Social Science curriculum to be revised to better explain the history of California between 1834 and 1850, with special emphasis on the fact that the United States invaded "Las Californias" when she was in a state of de facto independence from Mexico, and that "Californios" fought bravely against U.S. troops, and even won some battles. Therefore, the general understanding that "Mexico gave California to the U.S." wrongly ignores the agency and determination of the Californios. This fact, besides its academic interest, buttresses the inalienable and perpetual right of the people of California to self-determination and to resume their state of independence from the United States, at any time. 

This campaign is an example of "becoming news," and any news stories this campaign generates will bring organic traffic to the California Liberation Movement PAC website, particularly because I will start creating web pages relating this history on the "Cal-Lib" site this summer.

The CALM-PAC website includes a timed pop-up that asks visitors to submit their e-mail address, and posts on the website are optimized for social media sharing. Therefore, CALM-PAC has  prepared the infrastructure necessary for achieving what a Facebook ad campaign could achieve, by alternative means.