I posted on Instagram three times using the "CalPride Products" account. https://www.instagram.com/calprideproducts/. Once on Sunday, and twice today.
Each post used a photo of some part of our production process in the making of alcohol-based hand sanitizer, to demonstrate our professionalism and attention to safety.
The hashtags were all popular ones: #handsanitizer, #covid #coronovirus #coronakindness and #California. I found them by using the ones that came up automatically on the Instagram phone app.
In total, my posts received two likes, both from CSIT 155 classmates. I don't think that any particular time during the day or evening would be more or less effective, given that most of the people of California are under a "stay-at-home" order.
The most important lesson I learned from this exercise is that COVID-oriented products are not a good thing to try to promote of Instagram, at least not without a substantial follower base. At any event, I have not finished setting up production, and I already have enough demand from friends to keep me busy for now. I think this product will be promoted best through friends telling their friends, and earned media looking for a local angle on #coronavirus countermeasures.
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